Prime Uganda Safaris and Tours Ltd like it has always done in a range of International exhibitions and travel fairs, is now exhibiting at the ongoing Indaba fair in Durban South Africa.
The company together with a range of other tour operators are exhibiting under the umbrella of Uganda Tourism Board all with the aim of showcasing Uganda safari tour products putting in consideration their unique specifics in their individual product packaging.
The Expo is running from today 7th May and will come to an end on 9th May at the famous Albert Luthuli Convention Center in the city of Durban – the Republic of South Africa. The Indaba Fair stands as the largest marketing events on Africa’s tourism calendar and listed among the must visit top three events of its stature on the world calendar. This gives the participation in it by Prime Uganda Safaris a credible worthiness a perfect revenue through which the company can use to publicize its profound products globally.
The private sector is not alone in this Expo. The government is being represented by the Uganda Tourism Board – the main marketing body of Uganda and Uganda Wildlife Authority – the Conservation body of the Uganda’s wildlife including those in National Parks and Game Reserves. This puts the picture of marketing bigger covering the national scope other than the individual interests.
The Uganda’s tourism sector is working cohesively joining the efforts of both private and public sectors to strategize her tourism position globally and develop the sector that is believed to enable the country transform into the middle income state. The emphasis is put on increased the number of arrivals interested in safaris in Uganda, their period of stay and expenditure as well.
The destination Uganda is popularly known for her counts of Mountain gorillas in Bwindi, hospitable people and diverse cultures along with a myriad of wildlife including big five, water bodies including the world’s longest Nile River and remarkable highlands like the snow-capped Rwenzori Mountains.