The Rwanda development board takes mantle at the pearl of Africa tourism expo
The Rwanda Development Board the national agency responsible for the development of Tourism in Rwanda including popularizing the Rwanda safaris received great recognition at the concluded Pearl of Africa Tourism Expo which was held in Kampala Uganda.
The Rwanda Development Board was among the group of exhibitors that showcased their products at the event. Organized by the Uganda Tourism Board, the travel expo brought together a range of tour operators including those that package Uganda safari, travel agents, destination managers and other providers of tourism services exposing their various offers to the world.
The Rwanda Development Board decorated its stand in colors of Rwanda National Flag namely; yellow, blue and green. The lay out of the stand and the display of the exhibition materials made it to attract attention from the public including the travelers on safaris in Uganda that visited the expo.
The Pearl of Africa Tourism Expo presented another landmark opportunity where the operators of tourism businesses interact with new clients, undertake the networking and do market their products not forgetting crafting partnerships which would in turn prosper individual companies, nations and the region at large.
The expo facilitated the move to support the vision of building a sustainable regional industry and promoting the East African region as a single travel destination. The region is re-known destination with rich tourism resources ranging from wildlife to scenery and culture and heritage which if combined possess great potential to tourism success marked by increase in tourist arrivals.
The opportunity presented by such expose is increasingly being tapped and the interaction is going beyond the exchange of business cards to engaging in exact business. The distinction that exists between these countries presents an opportunity for business even between the operators between these states. A case in point is the use of the Rwandan travel companies by Ugandan based tour operators to secure the gorilla permits for Rwanda for their clients undertaking Rwanda gorilla safaris. The Ugandan counterparts also at times help the Rwandan based tour operators to ground handle their clients on Uganda wildlife safaris.
The operation of Single tourist Visa that allows travelers to explore the three nations of Uganda, Kenya and Rwanda with one entry priced at $100 also enhances disconnectedness and promotes the region as a single destination.
Therefore the shinning of Rwanda Development Board at an expo organized in Uganda is a step to harmonious promotion and marketing amongst the regional states.