The national tourism policy for Uganda has been approved by the Cabinet in its new phase following the expiration of the ten (10) years renewal period and it aims at enhancing Uganda’ s tourism sector competitiveness through effective promotion, marketing, infrastructure development and research all intending to increases the number of safaris in Uganda.
Declaring its approval at the office of the Prime Minister yesterday, the minister for information and National guidance Maj. Gen Jim Muhwezi acknowledged the policy which has been functioning since 2003 has run out of service. As it was envisaged in the promulgation of the tourism policy of 2003 that the policy would guide the sector for ten (10) years after which it would be revised to take into account the dynamic global tourism trends and ensures that Uganda safaris and tours continue to flourish.
The newly approved tourism policy is aligned with the vision 2040 set by the Government of Uganda and the second National Development Plan all of which forward the tourism industry as the primary driver for the economy of Uganda. At the moment, the tourism earning in Uganda is given at USD 1.4 billion per annum and this figure is estimated to rise to increase by 2014 to USD 12 billion as stipulated in the Vision 2040. This is generated from travelers that undertake safaris to Uganda including gorilla trekking safaris in Uganda.
The Minister noted that the new policy will aim at focusing the sector to effectively transform the national socio- economic conditions. It also puts in consideration the efforts to ensure the guaranteed quality and the minimum standards that are required for the transformation of the Uganda’s tourism sector. Enhancing quality control can be considered as one of the major steps in building a sustainable tourism industry that will see a traveler undertaking a safari in Uganda assured of a memorable experience.
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