Did you know online marketing is changing the face of tourism in Uganda? Uganda Safari News

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online marketingLooking for a safari Uganda? I understand what comes to your mind is the “Which Uganda safari company am I going to use? Look no further, Prime Safaris & Tours is the expert Uganda tour company that ensures its clients get ultimate Africa safari memories following its many reviews on its TripAdvisor page.

As earlier stated by in the Daily Monitor Newspaper, “A quick search for keywords on Google such as ‘safaris in Uganda or ‘tours in Uganda ranks Prime Safaris, a local tour company on the first page”. Worldwide, based on the Google statistics, over 75% of the internet users don’t scroll past the first page of the Google search results.

Unlike Prime safaris, many other Uganda safari tour companies pay for Google Ads (paid text ads) so they appear on the first page on particular Uganda safari keywords. According to Pamela Amia; a travel blogger, says the quickest way to get on page one of Google for a particular keyword is to pay for an advertisement. “Once one signs up with Google, you select keywords you would like to target, then bid on how much you would like to pay every time your ad is clicked on. The higher you bid per click, the higher your ad will appear to the top of the page,” she explains.

Online Marketing as a trend

As of today, online marketing is the trending and best way to go therefore e-marketing is inevitable for a successful and sustainable tourism venture. Tourism businesses and tourists connect socially, by integrating information and communication technology. As a result of the trend, many companies and other people with small business invest large sums of money in online marketing in order to have an active social media presence, user-friendly and high ranked website, as well as discover chances of other online advertising tools. The only way to get clients book with your company Africa tours like Uganda safaris & tours, Rwanda tours, Kenya safaris, Tanzania safaris, Congo safari or a safari in any other country is by laying strategies on how to cub their attention and one of them is online marketing. However, not everyone has gained from this, many have got valuable results and it has been risky for others.

Besides the rest, social media is one of the most powerful online networking tools in the tourism business in Uganda. Social media marketing includes networking sites, blogs, consumer review sites, among others.

Global statistics as of 2019 indicate that internet has 4 billion users, 2.32 billion people use Facebook, YouTube has 1.3 billion and 76.5 million are users of WordPress blogs. Meanwhile, 63 per cent of all travels is now researched, booked, bought and sold online. A total of 34,000 searches are conducted on Google every second, 75% of internet users never scroll past the first page of search results. This clearly shows the impact of social media marketing.

online marketing

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Impact of Internet marketing on the tourism industry

Because it is the current trend, online promotion has positively affected the tourism industry today. Way back, the transportation companies and hoteliers are said to be the first to utilize these internet marketing techniques so that they engage their customers. As of today, tour and travel operators, tourism organizations, destination specialists, have joined the bandwagon to improve destination reputation, consumer judgement, spread information and transact businesses.

Importance of Internet marketing in the tourism industry

Many travellers use the internet to search for their next vacation destinations, book with safari companies, book their hotels, make a purchase using visa cards as well as give feedback about places they have been to through platforms like TripAdvisor and safari bookings and many more. Hoteliers and other companies as well use different systems for bookings making it easy for their clients to make direct payment as well as book for themselves room in destinations they want to travel to like for a Rwanda safari, Uganda safari trip, Kenya tour, a Tanzania tour, a Congo tour all booked by themselves.

Tourists share their experiences via the internet

As tour and travel, companies post campaigns on their different social media platforms. For instance, group packages, weekend getaway packages, wedding venue packages, and honeymoon offers. Their guests share feedback and post stories of their memorable stay at their lodges, a thing that enhances customer interaction and increases referrals. The internet has improved process and engagement with customers because they share lots of experiences and many more.

Write rich content

Travel bloggers, as well as many tour companies, have invested a lot in their blogs and articles. They have invested time to produce large amounts of informative, key-word rich content about Uganda as well as other travel destinations that attracts attention. Besides attracting attention, it displays expertise in the business. For example, people have written about 10 places to visit in Uganda, what to carry on your Uganda gorilla trip hence making online marketing effective.

Statistics is very important

According to World Travel and Tourism Corporation, it stated that 70% of the Africa tour potential tourists look up to 20 reviews in their holiday planning process especially when it comes to particular destinations, hotels among others. 33% of these tourists will change their choice based on these reviews. Over 53% of the travellers will not book a hotel with no reviews at all.

Choosing tourism keywords

Many travel companies use complicated words on their websites that most travellers don’t use when looking for travel destinations. Other companies use hashtags to target their audiences on Twitter and Facebook and Instagram. This calls for people to stay away from complicated words because most users search using very plain vocabulary.

Sustainable online business

According to the United Nation World Tourism Organization (UNWTO), it has become inevitable to think about the promotion and distribution of tourism products without considering the new information distribution technologies, particularly the internet. The trick of sustaining online tourism business is through maintaining a conversation between them and their clients. “You have to keep the conversation going on. Communicate, listen and read before clients respond because the industry is very fragile,” says the former UTB online marketing officer. He encourages tourism operators to use trip advisor reviews. The TripAdvisor platform enables millions of consumers to share reviews for restaurants, accommodation facilities and sites. It is one way to rise to the top and gain visibility, which increases traffic and more bookings for their services.

Tour operators must use web optimization

Tour operators have been urged to do web optimization, make their websites with adequate booking facilities as well as packages. Many tour companies simply make sites available using allot of money but it doesn’t yield them anything. Travellers want to just read a package and conclude by making a purchase. Those targeting the local market should be given a mobile money option and the international clients should be given a visa card option because it makes it easier for them.

The Association of Uganda Tour Operators (AUTO) has emphasized the value of online marketing. “Tourism businesses and clients have significantly reduced communication and transactions costs, such as time and money. Our members use the internet as a powerful marketing tool. Through online advertising, social media and websites, tourism operators offer clients an opportunity to book for their holidays online, in the shortest period,” explains Jonathan Ahabyoona, AUTO’s public relations officer. He further reported that despite the good side of online marketing, this internet technology has created stiff competition amongst companies including the emergence of technologies like Online Travel Agencies, quick taxis and fake safari companies, which has called for strict regulations.

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July 24th, 2019|Blog, Safari News|
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