Inadequate marketing of Uganda’s tourism potentials is one factor which has prevented the development of the sector. Tourism is the biggest exchange generator to the country; however it lacks enough marketing which has decreased the number of tourists who come for safaris to Uganda. Therefore marketing is needed for the improvement of the tourism sector.
Uganda tourism Board which is the main body for marketing the tourism sector has not worked to its full efforts since there is no enough information about Uganda as a tourist destination. This has however affected the tourism sector since there is decreased number of safari tours to the country.
Marketing Uganda can be done through many ways and these include; use of internet which helps in attracting more tourists to come for safaris to Uganda, use of flyers, brochures, newsletters, and many more which have helped in marketing the tourism sector to the outside world.
Uganda’s tourism has got a big potential in developing and this means that it requires high marketing which will help in creating awareness among the people all over the world so that the number of tourists who come for safaris in Uganda can be delivered with enough information.
Uganda Wildlife Authority has greatly helped in developing the tourism sector in the country since it has worked had in the conservation and preservation of the national parks with in the country. It has also enforced the marketing of the tourism sector especially online which has helped in the increase of gorilla trekking safaris to Uganda.